You don't want a drill, you want a hole! Why confusing means and objectives is costly in fiber optic management

"People don't want quarter-inch drills. They want quarter-inch holes."

- Theodore Levitt

This quote from the famous Harvard Marketing professor perfectly sums up a problem we see every day in the telecom industry. And frankly, after all these years of helping operators manage their fiber optic networks, I can tell you that we're making exactly the same mistake with our management tools!

Let me explain why you're probably wasting your time (and money) with the wrong tools, and how rethinking your approach can transform your operations.